ROZY: Have you came across of ROZY?

Greetings for the day..

Well , if you are not aware or hasn't came across of Rozy, you are forgiven for now but its not too far you would be mesmerized by Rozy, which would influence your decision on some market product. Yes, your expectation is not bad, Rozy is a virtual influencer , rated top among many such influencers available today in market. 

OK, first let me tell you that, A virtual Influencer is a human like; computer graphics software created character, and is given with personality. The character all the time would be active on social media and acts as if he/she is an influencer, 

Christopher Travers, the founder of Virtual Humans.org opine that under controlled environment they can do anything the humans are able to do in influencing others. The expected growth in engaging of customers can up to 3 times as compared to real influencers. Let me introduce a few Virtual Influencers currently ruling the market, approximately how old they are in market and how many followers they have on Instagram.

Influencer     Old(Approx in Yrs)       Insta Folowers(approx).

Janky             2                                        758000

Thalasya        3                                         502000

Anna Catish   9                                         493000

AnyMalu        7                                        522000

Knox Frost     3                                         868000

Guggimon     3                                            1400000

Barbie                                                        1800000

Lil Mequela     5                                          3000000

Lu Du Magalu    12                                  5000000


It may be amazing to know, that even World Health Organization (WHO) took help of a virtual influencer to influence general public in following COVID norms. The virtual influencers are slowly giving run for their money for the real influencers in the field of advertising.  The good thing with Rozy is it stated that, "it loves yoga". We need to understand that these personalities, their likes and their interests are not real but being run by the brains behind their creation who are specialists in designing, building communication and social networking. These virtual influencers endorses brands on social media. These are slowly encroaching the influencer market and becoming force to reckon with.

According to Betaworks' General Director-digital beings who actually are powered by AI is going to capture the future.


You can explore yourself on this topic further. I just wanted to throw some light here. The following are some good reads:

https://medium.com/@folkeviralaccess/ai-and-the-future-of-influencer-marketing-243835e8c3f0

https://www.forbes.com/sites/cognitiveworld/2020/06/22/the-impact-of-artificial-intelligence-on-influencer-marketing/?sh=20b0af8617a2


Krishna Chythanya N



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